Health insurance and other employee benefits often seem to be a point of contention rather than filling the purpose they were created for: to attract and keep the best employees and to create an optimistic atmosphere of productivity in the workplace. So, recast your vision and think differently about your benefits.
Make benefits about more than products, deductibles and copayments.
It’s time to sell the benefit of your benefits. What if you spent as much time on the execution of a benefits presentation for your employees as you do on choosing plan designs and contribution levels? There is an enormous advantage for employees when their small business employer offers a robust benefits package. Two things people care about when it comes to their benefits package is convenience and cost.
Too often, employers (or those they hire to help) present benefits packages in a drudging and begrudging way. Show your employees the value so they stick around. Does your plan offer telemedicine? Explain the convenience and cost savings of virtual doctor visits compared to a trip to the doctor’s office when an employee is sick. Can your employees pick a plan with a Health Savings Account? Help your employees understand why this powerful savings-building tool is so amazing (Can you say triple-tax advantage?).
Happy and healthy employees mean a more productive workplace. If your benefits package has a wellness component, encourage your employees to login and use it. A lot of wellness programs—including Allied’s Member Connection—offer rewards for participating. When your employees are taking care of themselves, they are more likely to be productive at work.
Are you paying a portion of your employees’ health care premiums? Show them how much you’re investing in them outside of their routine paycheck by sharing a cost of benefits sheet.
This might seem superfluous, but the point is to spend some time thinking about how to positively present benefit options. Few employees actually understand their own benefits let alone the benefits market as a whole. Showcasing a broader view of what a comprehensive benefits package really means to your employees can increase appreciation, productivity and loyalty.
Not sure which employee benefits package is the right fit for your small business? We can help. View our unique small group plans and then submit your information to receive a free, no-obligation quote from our Allied National sales team.
Founded in 1970, Allied is one of the nation's oldest and most experienced third-party administrators. Allied National is a 90 Degree Benefits Company, a subsidiary of Blue Cross Blue Shield Alabama. As the small group benefit experts, Allied works with small business employers to provide unique and affordable group health benefits.
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Allied National is a 90 Degree Benefits Company, a subsidiary of Blue Cross Blue Shield of Alabama. Founded in 1970, Allied National is one of the nation's oldest and most experienced third-party administrators. We're the small group benefit experts working to provide unique and affordable group health benefits to small business employers.